We all know what it's like to apply mascara in the morning only to have smudged, raccoon eyes by mid-day. But wait, there's a solution that doesn't involve harsh chemicals or fillers! The Essential Mascara by Elate Cosmetics provides a lengthening and plumping formula that is both water and sweat resistant. Plus, it's safe for even the most sensitive eyes. Start at the base and comb out towards the ends, adding more coats as needed. Brush through with a clean spoolie for a more natural look.