Looking after your blonde hair is essential and Oribe's Bright Blonde Priming Serum is the perfect way to start. With violet and pearlised pigments, it tones and eliminates brassiness, while replenishing moisture and protecting against heat damage. Your hair will be restored, soft to the touch, and shining with health.

Benefits:
- Brightens, tones and eliminates brassiness.
- Provides 450°F heat protection.
- Helps to repair and strengthen over-processed, brittle hair.
- Replenishes lost moisture to hydrate and restore softness to dry hair.
- Smoothes the cuticle and helps to improve elasticity.
- Enhances vibrancy for healthier-looking hair.